Everyone detests waiting. Not only may a slow website repel visitors, but a slow website affects rankings too. With 86% of people choosing Google over Bing, Google has set its position as the most widely used search engine. So, you should take its algorithm into account while developing your SEO approach.
Speed plays a significant role in search engine rankings. A slow website is like a dull knife. Google has been quite clear that it prefers pages that load quickly. You lose out on conversions and revenue if your website loads slowly and visitors leave quickly. Quickly loading websites are more likely to make users satisfied, and Google rewards these pages with a better SERP position.
Website Speed & Google
Website speed is very important to Google. Websites having a Google PageSpeed Insights score of less than 90 are pushed well down in the search results. Pages that provide customers with a bad experience or make them wait for too long are not ranked by Google.
Slow Website & High Bounce Rates
The percentage of visitors that leave your website as soon as they arrive is a crucial statistic known as the bounce rate. Bouncing off your website indicates that visitors are unhappy with what they see or with how long it takes to discover what they’re searching for. These guys won’t provide any SEO advantages for you. To stand a chance of ranking highly, your bounce rate must be in the range between 26% and 40%. Over that threshold indicates a greater bounce rate, which indicates lost traffic. Google will find it difficult to rank your website if you’re losing visitors.
Performing a Speed Test
There are numerous free tools available online that you can use for speed tests. Some of the tools are:
Once the test is complete, you will see several graphs and data detailing your website speed. You should not expect a perfect score as this is very unlikely. Each tool will interpret these findings differently and offer suggestions for raising performance. Understanding the significance of these figures is crucial so that you can take appropriate action to boost conversion rates.
Below are some ways to boost your results:
- By fixing all the broken links
- By using Content delivery network (CDN)
- By shrinking images to less than 200KB
- By considering cloud hosting
- By caching web pages
As you know now that slow website is not good for SEO. They cause lower ranks and increased bounce rates. But fear not—we’ve been making websites faster for clients all across the world.
We, Genesis, have the expertise to create robust, busy websites that load incredibly quickly.