SEO and Digital Marketing

Are you looking to promote your business online? If yes, you are at the right place. Genesis Web Technology is a professional software company for Digital Marketing and Search Engine Optimization (SEO) in Nepal. We have an experienced and hard-working team of SEO experts and digital marketing specialists.

At Genesis, we are aware that the presence of businesses online and their ranking on search pages can decide their future. Hence, your decision of choosing us will never be a mistake.

 

Why Search Engine Optimization (SEO) for travel and trekking companies?

Nowadays, the trend of digital marketing is increasing day by day. Most of the travel and trekking companies’ clients come from search engines typing the keywords of their interest. So, focusing on SEO and optimizing the website as per SEO standards is essential today.

We (Genesis Web Technology) are dedicated and experienced in designing, developing and promoting tour and trekking websites since a long time ago. We have to spend a lot of time on research and implementation of the latest technology and tools for website design and development in the tourism industry. So, as the experience shows, we are one of the best Travel, Hotel, Tour and Trekking website design and development companies.

Samples:

#1 Nepal Tour Guide Team

#2 Leisure Holiday Tours

#3 Windhorse Tours

#4 Himalayan Ascent

# 5 Himalaya Reisen

#6 Yoga Reisen

#7 Nepal Footprint Holiday

What do We do? Our Search Engine Optimization Strategies

Initial Website Analysis

A good strategy needs to be applied for a successful business. For that, we need to analyze your business website to make a strategy that encapsulates Digital Marketing, SEO and keyword-rich content as a single unit.

Keyword Research and Analysis

After the completion of the website analysis, we generate a report and based on that report we make a strategy. Furthermore, we start our SEO process with keyword research. Keyword research is the way of finding out the keywords that are trending and most searched in search engines. For this task, we use a variety of tools and techniques.

Competitor Analysis

Next, we analyze the competitors in the market that are similar to yours. The SEO difficulty level is heavily related to the number of competitors you have and the rank of their websites.

Website and Sitemap

Competitor analysis is immediately followed by website optimization and Sitemap generation. Website optimization is done by reviewing your content and populating it with the keywords we researched earlier, optimizing the page response time, use of tags such as meta and alt, and many more. Sitemap is simply a file that contains a list of the web pages that your website is made of. This file can be easily read by the search engine crawlers which helps in SEO.

Backlinks + Directory Submission

Furthermore, our next stop is backlinks. Backlinks are links that direct visitors to our website from an external website. At Genesis, we generate quality backlinks that will generate ample traffic to your websites. Directory Submission refers to the process of listing your business online. There are mediums where your business details can be showcased that will direct more traffic to your websites.

Social Bookmarking

Moving on, we stumble upon Social Bookmarking. Saving and Recommending your social pages will help you with quick exposure and followers. This will help you to target a set of audiences. This can be done using several bookmarking websites such as Twitter, Pinterest and so forth.

Blogs, Articles and Press Releases

Next, we move on to Blogs, Articles and Press Releases. Regular blog and article posting helps your website get regular visitors. This shows your activeness online and search engines will rank your website easily. Content writing in blogs should be done carefully by selecting the right structure, keywords and content that is relevant to the targeted audience.

Link Sharing

Link sharing is the method where we share your website’s link with other websites. This again helps massively in SEO depending upon the number of links that are shared and active. We have a list of websites that are willing to exchange links. This is a win-win situation for both parties as both benefits from it. In conclusion, two or more businesses share each other’s websites for  mutual benefit.

SERP Report

Immediately, we turn our heads toward the SERP report. Search Engine Results Page (SERP) refers to the page that gets displayed when a user types a search query in the search bar of a search engine. This report will show us where your website ranks in the search engine. All the methods we mentioned earlier will definitely help your website rank higher than it was earlier. To summarize, when you type something on a search engine search bar(Say google), the results page is called SERP.

Why choose the best SEO company in Nepal?

Websites tend to face several challenges that are likely to decrease traffic to their website. Moreover, some businesses are running their websites that are not SEO optimized.

As a result, websites need to develop the best SEO strategy to maintain an efficient flow of content and traffic generation. A well-structured website that is rich in content and blogs will not have a hard time climbing the search engine ranks. Keeping this in mind, Genesis has devised ways to provide great services for you and to fulfill your needs.

SEO companies in Nepal must be able to generate the best SEO strategy that can suit your company’s objectives. Businesses come in all shapes and sizes, so distinct strategies will be applied to different businesses. The best SEO company in Nepal should have the following in store for you:

#1. Search Engine Optimization for higher ranking.

SEO experts at Genesis work with the will to offer the best services for your business. We also ensure that the service is making or will make a difference and rank your website higher.

#2. Full client satisfaction.

We are proud of the work we have completed because of all the happy faces of our customers. We never consider a task as “completed” unless our client fully agrees with it. Even after the completion of projects, we resolve issues that our clients face every day.

#3. A Top rank on major search engines.

We follow a well-structured scheme that ensures a great development of business at hand. This is strategically done by ensuring that the website is organically ranked higher in major search engines.

#4. Increasing traffic to your website.

We understand the basic principles of business and ensure that the organic traffic on the website grows over time. This will help to improve the business and bring more clients to the website, eventually helping the business evolve.

#5. Content writing that supports Search Engine Optimization.

Content Writing was always underestimated but nowadays the importance of a well-written blog cannot be understated. Information of any form should be exciting, related to the title, filled with keywords and key phrases, well-structured, decent size and so forth.

#6. Social media marketing(SMM).

This helps promote your businesses via social media platforms such as Facebook, Instagram, LinkedIn and others. This comes with many merits which include :

Enhanced brand awareness.

This enables the great sale of goods since people will be able to understand the kind of product you are selling and its significance.

Digital Marketing.

Digital Marketing is a way to influence people and make them choose your product among others. It is a way to convince people to buy your product by influencing their decision-making process.

#7. Web design development

We create the most appealing designs on the website that draws the attention of clients. Regardless of the size,  we serve you 24/7 and provide the best design to suit your needs.

SEO companies should provide the best service with the topic-specific content on their website. This will help increase the traffic and provide better results. Moreover, the design should be made in such a way that it is responsive i.e regardless of the resolution and the device type, the website should display properly.

SEO Expert in Nepal

SEO helps businesses or brands to grow online. While you are planning to market your business online, you will need the assistance of someone who can do marketing of your business products or services well in search engines, social media and many other online platforms from where you can generate more visitors and convert them into clients.

With regular  SEO practices, SEO experts or digital marketing specialists make ensure that your website will appear high on the search engine result pages. They will do all the procedures that are required to make your brand renowned online. Check out the SEO services section above for details.

During the SEO process, an SEO expert does the on-page and off-page SEO and builds strategies for brand promotion. He/she will also research the latest search engine updates like google updates and algorithms to analyze the trend in SEO and the working of google algorithms. Moreover, an SEO guru will be aware of the good and bad practices in SEO to prevent getting blacklisted by google. An SEO specialist should be “white hat” instead of  “black hat” or “gray hat”.

You may be in a dilemma when searching for SEO experts or digital marketing specialists. Where should I start? Who is the best SEO expert? Is SEO expensive? Many SEO experts are providing SEO services. Choose a freelance SEO expert or contact Genesis for a free consultation. At the top of the game is Genesis web technology, which is well-established and skilled for any SEO and Digital Marketing campaign.

Search Engine Optimization Cost in Nepal