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Top Reasons Your STARTUP needs a Website

Posted on by Sushil Pandey

Website for startup companies is the most important and should be done before the business starts. This is the era of mobile apps, and entrepreneurs seem to have doubts about the power of websites. They thought that website is superfluous and they don’t need one. Any startup has to focus on drawing more clients to it to establish a solid customer base. Startups must realize that when people hear the name of a business, they will look for it online first, not in app stores. You are sacrificing a fantastic marketing opportunity by deciding not to develop a website. Lack of an online presence or simply a website with bad design might make the difference between a small company surviving and floundering.

Contact right now to one of the best website development companies and put your startup online to let people know about your presence.

Importance of Having a Website

What does everyone do right away when they come to a business? They look it up on their computer or smartphone, right? So, it is undoubtedly true that they visit the website if they wanted to learn more about your company.

A startup must become well-known and be simple for clients to contact. Websites are an affordable way to connect with people. Your potential users may contact you 24/7 from anywhere in the world if you have a great website.

Benefits

Informing and Showcasing Business: Everyone is aware that people are using the internet just for information gathering and showcasing information. Users should have easy access to information about your company’s mission, core beliefs, and past work portfolio that will help them to make quick decisions. You can create a website that will make it simple and quick for customers to learn about your business by using the correct website development.

Access to Online Market

About 2.14 billion consumers are anticipated to make an online transaction in 2022. It represents around 25% of the world’s population. The number is anticipated to increase further as smartphone and internet usage increase. You must get online and create a top-notch website if you want to reach this enormous worldwide market of consumers. If you want professional support, you can think about hiring web developers.

The globe has experienced a transformation in retail thanks to e-commerce. Customers have been greatly attracted by the prospect of ordering their favorite goods from the convenience of their homes. People are using the internet to order goods in huge numbers, whether they are pricey devices or basic groceries. A website is accessible round-the-clock, which means that clients may get in touch with you whenever they want. This is in contrast to your physical store, which has restrictions on the number of hours it can be open. They learn more about your goods, send an email to customer support with any questions, and even place orders whenever it’s convenient for them.

The website will thus be a source of income for your new company in addition to acting as a point of contact. The best e-commerce development service providers will create a user-friendly website to help startups achieve their commercial objectives. As a startup, if you offer a good or service that can be purchased online, you must have a website. If your company doesn’t have a website, your competitors will take the market since they will have the desired internet presence. You may create a website that gives your new business the visibility it needs by using the services of a competent web development firm.

Geographical limitations are vanishing every day in the online world, and entrepreneurs may now sell their goods anywhere in the globe from the comfort of their workplaces. The whole global market is yours to conquer with the power of e-commerce. However, even conquerors required effective weapons, so a carefully constructed website will prove to be the ideal tool for your victory.

Improved focus on Branding

This is the digital age and it is much more important for you as a startup to concentrate on branding. If you don’t, there are just too many online competitors that are doing the same thing, which might create an obstacle to the growth of your startup. Your website serves as a platform for connecting with your target market through your company. A website may provide immeasurable value to your brand.

Consider this scenario: You are a startup, nobody knows you, and a web search for you returns nothing. What would search engines like Google does? It will inform the user about your rivals, or those that operate websites and provide services or goods that are similar to those you provide. Are you willing to risk losing clients online by not having a website? Google isn’t, end of the story.

What could be worse in branding if the website is not online? Don’t forget that a consumer will usually interact with your brand for the first time through your website. It represents who you are, thus there is no harm in spending the time to design and develop a meaningful website because a shoddy website can impair your startup’s prospects of building a strong brand in the eyes of your customers.

Utilizing professional web development services will help you strengthen your brand.

Save Costs through Digital Marketing

Did you know any startup company just soared to fame without making much effort to promote itself?
Can’t remember? Because they are so uncommon, this is the case. Promotional efforts are like a fuel to startup. How would you attract consumers if no one knows about your great new startup? Traditional marketing methods including billboard, radio, television, and print advertising are costly and need a sizable budget. As it is more affordable than traditional marketing techniques, digital marketing might show to be a successful answer for a business.

Additionally, it is one-of-a-kind marketing that enables two-way dialogue between a business and its customers. Customers may communicate with the brand through its social media accounts, share their expectations, and evaluate and review its goods. A startup may target demographics based on a doctor like age, gender, hobbies, and region by using an effective marketing plan. For your startups, this characteristic of digital marketing increases the effectiveness of campaigns.

How often has a specific piece of news been provided to you on Facebook, Twitter, or Instagram before it was published by other news mediums like newspapers and media channels? Digital marketing can spread quickly and reach a larger audience than traditional techniques. A startup may better take advantage of marketing’s advantages and draw in its target market from all over the world by using expert website development services.

Generate Trust and Build a Reputation

Do you understand what separates successful startups from failure? It is because the successful startup will always ask the right questions whereas the unsuccessful/failed one looks out for the correct answers.
The right question to ask in this digital era would be like, “How would my users find me?”. We have all experienced a situation where we were stuck reading a brand’s blog or social media posts. After finding such a brand we then used to look out into Google or another search engine. And the sad part is that brand has no website. This impression will somehow play a role in the failure of startups.

Nobody believes in a company without a website. Consider the scenario in which, as a startup, your child would pass away before its time if you weren’t present online. As a startup, you must have a strong online presence, beginning with a website. Additionally, you may get assistance from a web development business like Genesis in creating a top-notch website for your startup.

Deliver excellent Customer Service

There is a huge advantage to having a website as this enables a company to offer customer service to its customers. Human resources can be used as Online Customer Care Executives or chatbots to solve your customer’s concerns. The new-age clients don’t have time to wait on hold for a customer service representative to pick up the phone. A website enables a company to offer customer service to its customers, which is a huge advantage. Your website will serve as a central hub where clients may go to gather information and receive a tailored digital customer experience. As a result, investing in web development will help you significantly increase client satisfaction.

Your Competitors Will Have Websites

Since the world is increasingly becoming digital, it would be foolish for startups to choose to play an analog role in it by forgoing the development of a website. Even if you want to go analog, your rivals will have websites and will capitalize on digitalization.

If you don’t have a website for your startup, even if your competitor’s website is clumsy and poorly designed, they will always be one step ahead of you. Therefore, choose a capable web development company and get things started!

 

Conclusion

A startup company depends heavily on its website. In addition to helping, you draw in new clients, websites also enable you to display your startup business attractively. A website will help your brand become more well-known. If you have one, you may decide how to present your services/products.

A physically located business may be limited by local/national borders, but a website is not. You must integrate social media accounts into your website while developing. This may expand the reach of your business through your website.

If you create a website using best practices, including SEO with some other methods of digital marketing, your startup will boost up quickly.

What You Need to Know About Google SEO Updates for 2022?

Posted on by Sushil Pandey

Search Engine Optimization (SEO) plays an important role as every day, Google handles 5.6 billion queries. When people start buying online, the majority of them turn to Google, but websites obtaining traffic from the searches is less than 10%. This implies that your company’s success might depend on where you rank in Google’s search results. As Google modifies its algorithms, the foundations alter year over year. Google makes an effort to give useful, dependable material top priority. They take into account the user’s location as well as data like page speed, pictures, and video.

SEO simply is the science and art of getting a website to rank higher in search results. The foundations alter annually as Google makes adjustments to its algorithms. While prioritizing content, Google makes an effort to give relevant, helpful, and high-quality content. However, Google’s priority depends on the details like graphics used, video content, user’s location, and page speed.

In 2022, Google is implementing several major improvements to search. Below listed are some of the important ones that need to be considered during implementing SEO:

  • Improved tracking of page experience

Although a web page’s content is what counts most for ranking, how the website is used also matters. Nobody wants to visit a website that is excessively sluggish, risky, and overrun with advertisements. Google now places a high priority on-page experience. The page experience has some factors: HTTPS usage, mobile usability, speed, ad issues, and security issues.

This update’s goal is to prioritize sites that users can read easily, regardless of their content. Although content is still crucial, you must also ensure that your website is secure and well-organized as a whole. Make sure to maximize page speed as much as possible.

With the help of their Search Console, Google allows you to go into your own page’s experience report. There’s no room for speculation! With the help of this tool, you may precisely determine how well your pages are doing and determine how to improve them.

page-experience

 

  • Reducing link spamming’s efficacy

Almost as many blue words as black may be found when you open any blog post on the internet. Over the past several years, and not necessarily for the best reasons, the average blog post’s hyperlink count has increased.
Google is actively pursuing this approach. They discussed how they are taking action against link spam in a recent blog post. What is their advice? Assemble outbound link according to recommended procedures. For example, rel=”sponsored” should be included in links that are used in marketing campaigns to affiliate websites.

link-spamming

  • Giving more priority to relative contents

Google must filter the relevant and irrelevant content as there are often millions of websites competing for the top place for a single keyword. As this problem existed from the very beginning, Google is still trying to figure out the solution. Search engine ranking points will be deducted from pages with deceptive titles or unrelated content.

Just don’t try to trick people if you want to keep your information current. Don’t over-saturate your website with useless data, pointless keywords, and click-bait headlines devoid of meaningful content. Produce top-notch, targeted content instead. Instead of considering what you believe Google’s algorithms would appreciate, consider what readers would like reading.

SEO-priority-contents

  • Taking action against keyword spam

For years, using excessive amounts of keywords has been considered unethical in SEO. Previously, this may have referred to a wall of pointless writing. Google must stay up with the more cunning keyword spammers of today.

Your content can be marked as spam if you use the same word repeatedly and without cause. When discussing your topic, it is a good idea to employ a larger vocabulary. Google wants to find excellent content that is pertinent to the search term. They will choose material based on synonyms and other words with comparable meanings to do this. If you are still discussing the same subject, including a keyword may not even be essential to rank for it.

So, the question remains here, “What ought you to do?”.

The answer is simple, “Simply write contents normally. Use a term as often as it feels natural when doing so. Don’t break the laws of grammar to include your keyword one more time. To avoid using the same words again, utilize synonyms”.

keyword-spam

  • Considering images and videos as Ranking factor

Frequently, multimedia makes up high-quality content. Together with the text, it may also include photos and videos. Google is now able to use information from various media to assist rank even though the text will still predominate in the search algorithm.

Ensure your videos and photos are of the highest caliber and pertinent to your message to get the most out of them. To further ensure their relevancy to the page, you may even ensure that their title information indicates this.

google-search-ranking

  • Giving preference to local results

If possible, people frequently like to shop locally. A fast journey to a neighboring store is preferable to even Amazon Prime’s 2-day delivery. Because of this, Google favors search results that are relevant to the searcher’s location.

This factor is just so much you can optimize. If you are positioned somewhere, you cannot be located elsewhere. The best action you can do to improve your local rankings is to confirm that Google is aware of your location. To achieve this, confirm that your website contains up-to-date contact information along with your address.

local-SEO

  • The Multitask Unified Model (MUM)

Google launched MUM, or the Multitask Unified Model, last year. Generally, MUM is neural-network AI that attempts to comprehend your inquiry. MUM understands information in both text and picture formats, and it is expected to interpret video in future editions.

An earlier Google technology called BERT has been upgraded into MUM. Although MUM is said to have a potential 1,000 times more than BERT, BERT was also created to help individuals search more effectively. MUM can search for and translate content into 75 different languages. By doing this, Google can access more data to respond to your queries. By handling more complicated inquiries, MUM helps to streamline the search engine experience. MUM strives to find an informative response to your query rather than just looking for keywords.

Previously, users had to perform repeated searches to find relevant information. Assume you have ascended Mt. Fuji in Japan and want to see if you are capable of climbing Mt. Everest. MUM can see from your search query that you’re talking about two separate mountains, and how your experiences on each may differ. It may then search for information like legal requirements, training, required equipment, et cetera.

Some of the MUM’s specific features are:

    • Use of images and Google Lens for visual search
    • Translation of results from multiple language sources
    • Subtopics suggestions for search queries
    • “Things to know”, a section providing key info regarding your search results.
    • With no search keyword change, options will be available to broaden or refine the search.
    • Recognizing misspelled words
    • Recognizing key moments in videos

MUM will probably have a wide range of advantages, but given how recent the technology is, some testing could be necessary. MUM can handle queries that are both complex and specialized. Think about publishing articles that address every possible query a potential buyer could have. Additionally, adding relevant, high-quality photographs to your text may help.

Multitask-Unified-Model-MUM

  • Accenting E-A-T

Expertise, Authority, and Trustworthiness are abbreviations for E-A-T. Accenting E-A-T is Google’s solution to the contemporary disinformation dilemma. Simply, it means you could benefit from those links that are linked to verified, expert, and trustworthy information whereas linking to false information and fake news will harm you. This might not be important to every sector but critical organizations like health and finance must consider this.

Linking to different kinds of sources like articles, journals, verified websites, government publications, et cetera could help to get more E-A-T.

google-E-A-T

In terms of SEO, Google always comes up with new ideas and solutions but making quality content and posting it to your website are still the cornerstones of effective SEO. Consider satisfying people rather than machines. But you do have some flexibility to add a few more points here and there thanks to Google’s recent improvements. Additionally, if you try to cheat, you have the chance to forfeit a few points.

For any SEO related services, Remember Genesis, we can help you out!

 

Do Rankings get Affected by Slow Website?

Posted on by Sushil Pandey

Everyone detests waiting. Not only may a slow website repel visitors, but a slow website affects rankings too. With 86% of people choosing Google over Bing, Google has set its position as the most widely used search engine. So, you should take its algorithm into account while developing your SEO approach.

Speed plays a significant role in search engine rankings. A slow website is like a dull knife. Google has been quite clear that it prefers pages that load quickly. You lose out on conversions and revenue if your website loads slowly and visitors leave quickly. Quickly loading websites are more likely to make users satisfied, and Google rewards these pages with a better SERP position.

slow website loading at 80%

Website Speed & Google

Website speed is very important to Google. Websites having a Google PageSpeed Insights score of less than 90 are pushed well down in the search results. Pages that provide customers with a bad experience or make them wait for too long are not ranked by Google.

Slow Website & High Bounce Rates

The percentage of visitors that leave your website as soon as they arrive is a crucial statistic known as the bounce rate. Bouncing off your website indicates that visitors are unhappy with what they see or with how long it takes to discover what they’re searching for. These guys won’t provide any SEO advantages for you. To stand a chance of ranking highly, your bounce rate must be in the range between 26% and 40%. Over that threshold indicates a greater bounce rate, which indicates lost traffic. Google will find it difficult to rank your website if you’re losing visitors.

Performing a Speed Test

There are numerous free tools available online that you can use for speed tests. Some of the tools are:

Once the test is complete, you will see several graphs and data detailing your website speed. You should not expect a perfect score as this is very unlikely. Each tool will interpret these findings differently and offer suggestions for raising performance. Understanding the significance of these figures is crucial so that you can take appropriate action to boost conversion rates.

Below are some ways to boost your results:

  1. By fixing all the broken links
  2. By using Content delivery network (CDN)
  3. By shrinking images to less than 200KB
  4. By considering cloud hosting
  5. By caching web pages

As you know now that slow website is not good for SEO. They cause lower ranks and increased bounce rates. But fear not—we’ve been making websites faster for clients all across the world.

We, Genesis, have the expertise to create robust, busy websites that load incredibly quickly.